Futurenatural hailed as the new Sephora for the Savvy Organic and Natural Set

By Spa Lady on July 12th, 2008

Established as a new kind of Sephora for the savvy organic & natural set, Futurenatural is the modern-cool-stylish home to all the best organic & natural beauty brands in the world. Representing everything from cult classics to boutique lines, the product selection is perfectly edited, beautifully curated and most are thoughtfully designed to consider the environment. At the core of this hip new store is a philosophy of responsible hedonism that doesn’t sacrifice aesthetic, quality, our health, or the environment: www.futurenatural.com

Futurenatural President Emma Pezzack, dishes on eco-beauty with Alex Simmons from Current TV:

Playing now on Current TV: http://www.futurenatural.com/futurenatural-press-gallery.html?lnumi200

Dedicated to lines that are socially, environmentally, and/or fair trade conscious, Futurenatural only stock brands that are well designed, that work, are luxurious to use, and most importantly that are predominantly natural & organic with no parabens, pthlalates, propylene glycol, synthetic fragrances, etc… Not your average beauty store, the intention is to educate, encourage and inspire customers to understand the social, personal and global implications of their purchases, and how they can make a difference.

Coming: Futurenatural has some exciting new brand additions coming up including L’Occitane, ThisWorks, Alaska Glacial Mud Co., Bamford, Stella McCartney, Patyka, Shobha, Jurlique and more.

Happening: Futurenatural President Emma Pezzack, has been named Contributing Beauty Editor for a ‘green’ fashion & beauty glossy launching in LA later this year, Organic & Natural Beauty Expert for Green Options Media, and Beauty Maven for ThisNext (Organic Glamazon alias) with over 100 organic & natural product reviews to date.

For more information please contact Emma Pezzack at 512.809.8987